In 2020, a consortium led by Lawrence Stroll injected significant capital into the company, pivoting its strategy toward ultra-luxury and elite motorsport.

: The brand's aesthetic is characterized by long bonnets, distinctive front grilles, and hand-finished interiors using premium wood and leather. 2. Strategic Pivot: Performance and Formula 1

: The recruitment of legendary designer Adrian Newey for the 2026 Formula 1 regulations represents a massive investment in aerodynamic excellence.