Applied Imagination; Principles And Procedures ... -

Judicial judgment must be deferred until the ideation phase is complete to prevent stifling the flow of ideas.

Osborn outlined a structured, multi-step procedure for moving from a vague challenge to a concrete solution: Identifying the specific problem to be solved. Preparation: Gathering relevant data and facts. Applied imagination; principles and procedures ...

In his seminal 1953 book, Applied Imagination , Alex Osborn (the "O" in the advertising agency BBDO) formalized the creative process, most notably introducing the concept of . He argued that creativity is a "teachable art" that can be developed by separating the generative mind from the judicial mind. Core Principles of Ideation Judicial judgment must be deferred until the ideation