: Under recent leadership, the brand has shifted toward digital storytelling and collaborations (such as with the New York City Ballet) to maintain its status as a "collectible" and relevant lifestyle brand. Anthropologie - App Store
: Anthropologie recently launched an adaptive wear collection , featuring accessible versions of best-selling items like the Colette pants . These designs include hidden features like inner-seam zippers for prosthetic adjustments and easier slip-on options.
: The mobile app has been updated with a "Liquid Glass" design, providing a cleaner, more modern aesthetic that aligns with current digital trends for Gen Z and millennial shoppers. Inclusive Design & Brand Expansion
: The popular private label Maeve is being upgraded to a standalone brand experience, featuring its own dedicated digital marketing strategy, including a Substack newsletter and exclusive catalog mailings.