Alamo — Car Rental

By the late 1990s, Alamo became part of Republic Industries, eventually joining and National Car Rental under the Enterprise Holdings umbrella. This partnership allowed Alamo to focus entirely on its niche: providing value-oriented, family-friendly service. Modern Travel and Commitment

Alamo began with just 1,000 cars at four locations. Its name was strategically chosen not for historical significance, but for its alphabetical position in telephone directories to ensure it appeared first for potential customers. From the start, the company disrupted the industry by: alamo car rental

From its humble Florida roots to its status as a global household name, Alamo remains a primary choice for travelers seeking a simple, low-cost gateway to their next adventure. About Alamo Rent A Car By the late 1990s, Alamo became part of