Provocateur.mp4 - Agent

Charli XCX was chosen for the campaign to represent "power, grace, and commanding the spotlight". She described the shoot as "iconic," noting that the "naughty and nice" theme with a cowgirl twist perfectly captured the festive season.

: The video blends "kitsch-meets-glam" aesthetics, featuring glittery cowboy hats, rhinestone-encrusted whips, lassos, and fringed chaps. Agent Provocateur.mp4

: The video showcases specific sets from the collection, including: Kenzie : A black French lace set encrusted with crystals. Rozlyn : A fiery red set inspired by 1950s crinoline shapes. Charli XCX was chosen for the campaign to

The 2019 Christmas campaign, titled "Rhinestone Rodeo," was a high-energy homage to country-western aesthetics and the Deep South. Under the creative direction of , the video features Charli XCX as a "Rodeo Queen," performing on a mechanical bull while wearing luxury lingerie accented with Western accessories. Key Video Highlights : The video showcases specific sets from the

: Styles designed to be worn both as lingerie and outer "going out" wear. Artist Collaboration