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The term also relates to how brands use distinctive sounds—often called "sonic logos"—to build recognition in digital and broadcast ads.

: In modern advertising, brands must "earn" a consumer's attention. Unique audio cues in mobile ads help grab focus in a crowded digital marketplace. Ads Zil Sesi

: Tools like Safari 's built-in "Hide Distracting Items" feature allow users to silence or hide intrusive visual and audio advertisements during browsing. The term also relates to how brands use

While many seek these sounds for fun, some "ads" can be intrusive or even harmful. Ads Zil Sesi