5 : Tactics -

Take long-form content (e.g., 10-minute YouTube videos, webinars) and break them into 30-60 second clips for TikTok, Instagram Reels, and LinkedIn.

Stop overcomplicating the process. Choose one, repeatable format for your content (e.g., a weekly newsletter) and keep it consistent.

Move away from live, scheduled demos. Instead, use asynchronous, recorded, and interactive demo meetings to allow stakeholders to view content at their convenience. 5 : Tactics

Build trust by sharing authentic, behind-the-scenes glimpses of your company’s daily work, such as brainstorming sessions or product development.

In job applications or cold outreach, skip the request for a meeting. Instead, provide a quick, valuable insight related to a key challenge the recipient is facing. Take long-form content (e

g., SaaS, Retail, Consulting) or a specific platform (e.g., LinkedIn vs. Email)?

Transform abstract ideas into engaging content by sharing personal, relatable stories that demonstrate "what changed" (the "before and after"). Move away from live, scheduled demos

Include "Did You Know" facts, memes, or quizzes to increase engagement and make your content more conversational.