The , often referred to as the "full banner," is a classic horizontal ad format that served as the primary standard for the early internet . While it was officially retired by the Interactive Advertising Bureau (IAB) in 2011, it remains widely used today, particularly for providing incremental revenue on older websites or in "multi-size" ad slots alongside modern formats like the 728x90 leaderboard. Key Characteristics & Performance Dimensions : 468 pixels wide by 60 pixels tall.
: It occupies roughly 28,080 pixels, which is less than half the area of a standard 728x90 leaderboard (65,520 pixels). 468x60 Banner
: Traditionally found at the top or bottom of a webpage. The , often referred to as the "full
The , often referred to as the "full banner," is a classic horizontal ad format that served as the primary standard for the early internet . While it was officially retired by the Interactive Advertising Bureau (IAB) in 2011, it remains widely used today, particularly for providing incremental revenue on older websites or in "multi-size" ad slots alongside modern formats like the 728x90 leaderboard. Key Characteristics & Performance Dimensions : 468 pixels wide by 60 pixels tall.
: It occupies roughly 28,080 pixels, which is less than half the area of a standard 728x90 leaderboard (65,520 pixels).
: Traditionally found at the top or bottom of a webpage.