The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary
Includes on-ground spending, team sponsorships, and franchise fees.
The Indian sports industry is no longer just about the game; it is a robust commercial ecosystem. With sponsorship and media spends at record highs, the "Sporting Nation" is maturing into a global sports powerhouse. 126464
For more specific details on the 2023 edition or later updates, you can view the full press release on exchange4media . Sports spends grew by 49% in 2022: GroupM ESP report
After a hiatus due to the pandemic, sports like Kabaddi, Marathons, and Golf saw a growth of 123% , signaling a diversifying interest among Indian fans. The following report summarizes the key findings from
There is a significant shift toward digital consumption, with heavy investments in OTT platforms for live sports streaming.
The industry revenue is categorized into three main pillars: The Indian sports industry is no longer just
Reflects the high demand for sports icons as brand ambassadors.